In this session, Jose Machado from Neo4j shares how he uses graph technology to spotlight new market prospects, formulate product strategies, and deliver finely tailored messaging to market segments. By graphically representing customer journeys and supply chains, he assists his clients in pinpointing promising market openings for fresh products and services while ensuring supply chains can meet the needs of the market. Gain invaluable insights on how graph technology can be a game-changer in recognizing and capitalizing on new opportunities that convert and retain customers.
Mapping Customer Connections: The Future of Segmentation
12 Jun, 2023